Senin, 30 Maret 2015

[N840.Ebook] Ebook Download Segmentation, Revenue Management and Pricing Analytics, by Tudor Bodea, Mark Ferguson

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The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

  • Sales Rank: #868165 in Books
  • Published on: 2014-03-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.75" w x .75" l, .0 pounds
  • Binding: Paperback
  • 266 pages

About the Author

Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.

Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.

Most helpful customer reviews

0 of 4 people found the following review helpful.
this book is a great start.
By gfroes
For those who believe pricing could benefit from a more vie rigid approach, this book is a great start.

0 of 8 people found the following review helpful.
It's great! Maybe it could be more detailed in some ...
By istvan
It's great ! Maybe it could be more detailed in some topics....

See all 2 customer reviews...

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Senin, 09 Maret 2015

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  • Sales Rank: #4116684 in Books
  • Published on: 2008
  • Binding: Paperback

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Great Book
By Ryan Dombroski
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lame
By Evynne Blumer-Torres
Boring. Needs to be condensed and broken into smaller chunks of text with more visual aids & photos.

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An autobiography of survivorship and overcoming the generational curses of addiction, incarceration, and pregnancy.

  • Sales Rank: #2507962 in Books
  • Published on: 2015-01-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .31" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 136 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
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[T506.Ebook] Ebook Espanol Santillana for High School Teacher Edition Level 1From Santillana USA

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Like New

  • Sales Rank: #296333 in Books
  • Published on: 2011
  • Binding: Hardcover
  • 471 pages

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She was at the end of her rope, looking for a final chance…

Amelia Elphick may have been born a London lady, but when her lover leaves her pregnant and desperate, the only hope for her and her secret baby comes in the form of rugged Montana cowboy, Eric Quinlan. All she has to do to start a new life in the American West is pretend to be his bride.

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People do foolish things when they’re in love….

STEAM LEVEL: Very Hot

  • Sales Rank: #39342 in eBooks
  • Published on: 2013-04-18
  • Released on: 2013-04-18
  • Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
Fool for Love
By Mary @ *Buried Under Romance*
Amelia Elphick was a fallen woman. A marquess's daughter, she was left in an unexpected situation after her father depleting his own fortunes through drunk and gambling. Her mother had already turned her sisters into whores to provide for their lavish lifestyle, yet Amelia chose to become a governess. Her naive heart believed that her fiancé, Nicholas Hayworth, since childhood would marry her, except he was a cad who abandoned her pregnant. In a last ditch effort to prevent her ruination, Amelia disrupted a party hosted by her employer which her fiancé was in attendance, but it didn't turn out as she hoped, except that her savior had come in the form of a rugged, American stranger...Eric Quinlan.

Erin was simply an incredibly nice man. When he knows that Amelia would be cast off after the party debacle, he offered to take her with him to Montana, a land where no one knows her and she can start over. On the passage across the seas, they pretended to by wife and husband, and he began to admire and respect Amelia's spirit and intelligence, as well as come to want her. But Eric is plagued with a huge problem: his ranch has been incurring losses over the past few years, and his cousin Curtis is urging him to sell it before he goes bankrupt. Between dealing with his ranch problems, and trying to ascertain his own feelings for Amelia, might he give her the happily-ever-after she deserves? Or might he believe that Amelia was as as depraved as her own mother stated?

In a romance novel, the driving point is the complexity of characterization and the ways in which characters respond and react with regards to conflicts. This is much the case here. Amelia was plagued with internal conflicts; her mother was literally a famous whore, and she lived her life trying to convince herself that she wasn't her mother, that her passionate nature was not a vice or a sign of depravity. Her downfall was the starting point of this book, and she had to somehow convince herself that she deserves Eric's love and affections, and valiantly fights for it, before she loses him forever. Amelia's inner conflicts, such as they are, are immense enough to interfere with Eric's external conflicts. It is clear to the readers that Eric's ranch has been the victim of sabotage, and who the culprit likely is, but it takes Eric a long time to figure out. As a result of that, his heart is rooted in mistrust and Amelia's on-off behavior with him confounds him. She wants him at night, yet refuses to become his wife in truth. And precisely because the two are such independent and resolute characters, they had to overcome barriers of communication before they could come together to confront a common enemy. And when that happens, their story lights up.

On the surface, this story is one of randomness (A total nice stranger offering a fallen woman a chance to start over without any strings attached?). Below the surface, it is a tale of sacrifice and salvation, of second-chances and overcoming not only the prejudices of society, but of oneself. This was an especially difficult journey for Amelia to undertake, but she emerged all the better for it. For Eric, his end reward was a good sense to hold on to what he holds dear, whether that's his beloved ranch, or Amelia, and fight for it with tooth and nail. Merry Farmer's writing has, once again, taken me on a journey from England (as brief as that stay was) to the still developing town of Cold Springs, Montana, an absolutely captivating journey that was both literal and figurative, and through the hearts of two fantastic characters. As with previous books of hers that I've read, this one charmed me immensely and I look forward to reading more from her.

*Review copy courtesy of ABG Reads; review of my honest opinion

2 of 2 people found the following review helpful.
Second in an enjoyable series
By Kindle Customer
Merry Farmer writes with an attitude of compassion and generosity. Even the villain of this story gets a kind resolution when he deserves incarceration. The premises of this series involve failed morality followed by second d chances in the raw and isolated West of the 1890s. Good people, from bad situations can turn their lives around and find happiness in beautiful, but harsh, Montana.

This story begins with the contrast between English high society morés and Western standards. An abandoned young woman of the gentility believes the wrong man's promises and is rescued from a life of depravity by our Western hero. Believing herself to be beyond redemption she fights their mutual attraction. The plot twists and the characters developed in surprising ways. And the town of Cold Springs, Montana enfolds them with acceptance.

I look for sympathetic and complex heroines in believable situations. I enjoy imperfect heroes who try hard. And I require interesting story lines. I also reject supernatural solutions as the easy way out of a plot. This series exceeds my expectations.

2 of 2 people found the following review helpful.
Can't wait until the next book!
By Selena
I didn't think a book could get any better than the first one in this series, but I was wrong. Not only did she include all of the characters from the first book, but it was almost seamless. I laughed a lot and cried a lot more. I got so emotional once, I had to close the book and play a few card games before resuming reading. A lot of sex. A lot. Graphic. I recall the F bomb once, but I don't pay real close attention to that stuff, so I may have missed one. Some church activity but no Bible thumpin'. Interesting turn of the century...wait, I need a new phrase with the millennium and all...I loved this book and I can't wait for the next one!

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Sabtu, 28 Februari 2015

[Z316.Ebook] Fee Download MEMS and Nanotechnology-Based Sensors and Devices for Communications, Medical and Aerospace Applications, by A.R. Jha Ph.D.

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MEMS and Nanotechnology-Based Sensors and Devices for Communications, Medical and Aerospace Applications, by A.R. Jha Ph.D.

Presenting the latest experimental data, this state-of-the-art book explores the potential of using MEMS and NT in sensors and devices. It describes packaging details, materials and their properties, and fabrication requirements vital for design, development, and testing. The book encompasses various types of MEMS- and NT-based sensors and devices, such as micropumps, accelerometers, photonic bandgap devices, acoustic sensors, CNT-based transistors, photovoltaic cells, and smart sensors. It also discusses how these sensors and devices are used in a number of applications, including weapons health, battlefield monitoring, cancer research, stealth technology, chemical detection, and drug delivery.

  • Sales Rank: #4072312 in eBooks
  • Published on: 2008-12-27
  • Released on: 2008-12-27
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Five Stars
By Mark Coy
great book.

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Selasa, 24 Februari 2015

[B737.Ebook] Fee Download Crafty Screenwriting: Writing Movies That Get Made, by Alex Epstein

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Crafty Screenwriting: Writing Movies That Get Made, by Alex Epstein

The most innovative and creative screenwriting book yet, from an author who knows first-hand what it takes to get a movie made.

Based on an award-winning website hailed as "smart enough for professional screenwriters and accessible enough for aspiring screenwriters", Crafty Screenwriting is the first book not only to offer a successful screenwriter's tricks of the trade, but to explain what development executives really mean when they complain that the "dialogue is flat," or "the hero isn't likeable." Fresh, provocative, and funny, Alex Epstein diagnoses problem that other screenwriting books barely address, and answers questions they rarely ask, like "Why is it sometimes dangerous to know your characters too well before you start writing," or "Why does your script have to be so much better than the awful pictures that get made every day?" As a development executive who has accepted and rejected countless screenplays, and a produced screenwriter himself, Epstein can take you into the heart of the most important question of all: "Is this a movie?" A crucial book for anyone who has ever wondered what it takes to get their movie made.

  • Sales Rank: #846011 in Books
  • Published on: 2002-10-08
  • Released on: 2002-10-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .65" w x 5.50" l, 1.30 pounds
  • Binding: Paperback
  • 288 pages

Review
“Alex Epstein brings a screenwriting pro's honesty, skill, and expertise to a field otherwise crowded with how-to-write quacks.” ―John Badham, director of Saturday Night Fever

About the Author

Alex Epstein has worked as a development executive, screenwriter, and television story editor for more than a decade. He has helped develop projects with directors such as Richard Attenborough and John Badham. A graduate of Yale University and the UCLA School of Film and Television, he is the creator of the popular website www.craftyscreenwriting.com.

Excerpt. © Reprinted by permission. All rights reserved.
Chapter One

HOOK

What’s a screenplay? Good question. After all, if you’re going to write one, you ought to know the answer. Right?

You probably already know an answer. A screenplay is writing intended to be turned into film. It’s a hundred-odd pages held together by brass brads, in which you have written down whatever you want the audience to see and hear in your movie.

If it gets made, the director will come up with a whole new vision, the actors will change your dialogue, the editor will concoct another way to order the scenes, and it won’t be "your movie" any more. That’s okay. A screenplay is not a complete work. It is not intended to be appreciated on its own. If a movie were a building, a screenplay would be the blueprint. Nobody settles down in front of a roaring fire with her beloved, a bottle of Chianti, and a nice blueprint. Nobody takes a couple of good screenplays out to the beach — outside of show business, anyway.

That means there is no point writing a screenplay if it isn’t going to get produced.

We all know that, somewhere in the back of our minds, but most of the thousands of screenplays I’ve read in ten years as a development executive were never in any danger of being made into a movie. From the moment the writer conceived them, they were doomed. They may have been well-crafted or poorly crafted, but they were all missing what they needed in order to get made.

This book is about writing movies that get made. Not just popular movies. Art films get made, too. Writing a screenplay that will make a brilliant movie is a good part of writing a movie that will get made, and that’s what most of this book is about. But that’s not all of it. So it’s important to understand what else a screenplay is, if you’re going to go to all the trouble of writing one, because if you don’t, the odds are you’re wasting your time.

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15 of 15 people found the following review helpful.
The Business of the Craft
By Ars Gratia Artis
It's show business, folks. And in Alex Epstein's book, "Crafty Screenwriting" the emphasis is on the word "business". As someone who has been a development executive, Epstein reminds writers of the bigger picture: a screenplay is just one element in a deal. The screenplay doesn't get made until other elements come together in a package that includes a producer, a director and the star and serious money. He urges the aspiring screenwriter to write his story with the goal of making it an effective selling tool, a catalyst to getting a deal done. Otherwise the chances of the script actually seeing the projector light in the darkness of a movie theater are slim to none.

And how to make the script an effective sales tool? First, says Epstein, it needs a great hook. A hook is the concept of the story in a nutshell that grabs attention and makes people want to know how it turns out. The marketing people come up with hooks called taglines to grab your attention when a movie is released. You need to come up with a hook to grab the attention of a Hollywood player to get the movie made.

Quite bluntly, Epstein says, "If your story does not have a hook, you are probably wasting your time writing the screenplay."

So, how to come up with a hook? Epstein offers some suggestions, but like everything else in the creative process, there is no sure-fire formula. After the hook he discusses the title - "Your title is the most important phrase in your entire script", the pitch, the query letter. At the end of the book is a chapter on getting an agent, getting copyright protetion for your work plus two appendices, one a sample option deal, the other a sample of screenplay pages properly formatted.

The bulk of the book is devoted to discussing the nuts and bolts of writing: plot, characters, action, dialogue, etc. Along the way he tilts at a few windmills: one section is titled "The Myth of the Three-Act Structure."

Does Epstein have any new gems of insight about them that haven't been revealed in a dozen other books? Not really, but if I had to recommend books on the particular topics of character, action and dialogue, this book would make my short list. Because he discusses the tried and true clearly and succintly with occasional twists of thought and turns of phrase that cast the tried and true in a new light in this reader's mind. And throughout his discussion, he never loses sight of the goal: punching up the script to make it a more marketable property. As the subtitle of the book says: "Writing Movies That Get Made" -- not just written.

If you're interested in writing scripts as vessels in which to pour your heart, your soul, your unappreciated genius, the ultimate truth of being that only you comprehend -- this book isn't for you. But if you subscribe to the notion that screenwriting is a business as well as a craft, then this is a book you will profit from.

12 of 13 people found the following review helpful.
Simply put - I'm glad I bought this book.
By Yeah
I'm completely new to the "craft" of screenwriting, and I think there's nothing wrong with a book that starts at square one for people like me. I think the book is well-written, and it seems to have been carefully proofread and edited (you'd be surprised by the mistakes I've found in other books). I like how Epstein talks about both the business side of writing and selling screenplays as well as the actual skills and strategies you need to write them. I need to know about both. He makes his points clearly and concisely - he doesn't use five pages to say something that can be said on one page. Makes for a quicker read, without sacrificing information.

Specifically, Epstein covers these topics:

1. Coming up with a "Hook," an exciting idea that can grab the attention of both show business people and audiences.

2. Working out your Plot.

3. Developing your Characters.

4. Writing Action into your scenes.

5. Crafting appropriate screenplay Dialogue.

6. Understanding different movie Genres.

7. Getting writing Help as you learn to improve your scripts.

8. Rewriting and rewriting until you get a great script.

9. Getting your script made into a movie by working with agents, development execs, producers, and the general business of Hollywood.

I read a criticism on one of the previous reviews that pretty much disparages Epstein for only having one writing credit in movies. I don't know what that person's copy of Crafty Screenwriting says, but the cover of my copy reads, "A development executive's real-world approach..." In other words, Epstein never claims you should listen to him because he's a super-accomplished writer with many credits. But he is a development executive. And it's very important to know how development executives think and what they want to see in screenplays. So I think his opinion is valuable.

When I first decided to pursue screenwriting, I thought I had the right idea of how I should proceed and how show business worked. Turns out I was wrong on both counts! If you're just starting out, and you want to know the basics of the business of movie development and the foundations of screenwriting theory, I absolutely recommend this book. But get some highlighters! There's a lot to learn!

7 of 8 people found the following review helpful.
Wish I'd had this book in film school
By A Customer
Finally, a book about screenwriting that isn't drudgery to read. When I was a film student, the screenwriting books I was assigned made the whole process seem more arcane than French grammar. Epstein's book is about how to tell stories that people will want to see on the screen, and reading it is like talking to a very smart, funny person.
He's absolutely right about how scripts need to have a hook to get made, and he explains for the uninitiated how those occasional movies without hooks actually got made (by being a bestselling novels first, being the pet project of a movie star, etc.)
Buy this book. It's a fun read, and it will help you figure out what's wrong with your screenplay (and will save you endless hours of frustration if your hook-less story is doomed to be unproducable).

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