Senin, 28 April 2014

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Acompana a Juan Ramon Saenz en su aventura por el fascinante mundo de la magia al lado de Tabata, una bruja perteneciente a una antigua estirpe de hechiceros, quien le confio sus secretos. Junto a ellos descubriras que tu tienes el poder necesario para crear encantamientos de luz, vida y amor adondequiera que vayas.

  • Sales Rank: #4455761 in Books
  • Published on: 2008-11-15
  • Original language: Spanish
  • Number of items: 2
  • Dimensions: 8.00" h x 5.50" w x .25" l, .25 pounds
  • Binding: Paperback
  • 120 pages

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Kamis, 24 April 2014

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Shopper Marketing, by Paul Barnett

The book outlines a practical approach to digital and physical shopper marketing to grow revenue and brand equity.

A story runs through the book in the first part of each chapter, so that it is easier to connect the ideas and tools in the second part with a real-world scenario.

The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again.

This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.

The book contains over 300 industry and academic references, case studies as well as numerous examples from the author's own experience.

Anyone interested in winning more shoppers should find ideas that they can start using immediately.

  • Sales Rank: #2871329 in Books
  • Published on: 2015-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .59" w x 5.98" l, .83 pounds
  • Binding: Paperback
  • 185 pages

Review
"Organisational storytelling at its best! A compelling practitioner's guide to demystify shopper marketing." Tom Bradley, European Strategy Director at Bacardi

"A must have read for Shopper Marketers combining real life tools for making your activities more effective as well as understanding some of the internal hurdles that need to be overcome. "Chris Connor, Group Head of Shopper Capability, SABMiller plc

"A comprehensive overview of shopper marketing." Nick Foley, President, SE Asia Pacific & Japan, Landor

"Shopper Marketing, many talk about it but few really get it. Paul does, and in spades. Moreover in these pages he provides a clear, practical, digestible and usable guide to doing it." Paolo Lanzarotti, Managing Director, Plzensky Prazdroj, a.s.

"The book gives a comprehensive overview of the fundamentals of shopper marketing, and gives insight into commercial management as a whole." Lies Ellison-Davis, Global Director Shopper Marketing, Friesland Campina

From the Inside Flap
The topics covered include:

  • Writing shopper insights
  • Creating category visions
  • Managing projects with retailers
  • Developing point-of-sale-material
  • Calculating shopper conversion
  • Digital and physical shopper behavior 
  • Shopper-led category management
  • Writing shopper-based strategies
  • Using retail theatre to influence the shopper
  • Digital and physical activation on the path to purchase
  • Shopper-led ideation
  • Using pricing frames
  • Designing packaging

From the Back Cover
The book is edited by Dr. Naresh K. Malhotra Senior Fellow, Georgia Tech CIBER and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA.

Most helpful customer reviews

1 of 1 people found the following review helpful.
great book
By Amazon Customer
Paul is a passionate, experienced, professional marketer. His perspective on shopper marketing is truly inspirational. The book is a great asset to anyone who would love to develop the thinking along this line. A book that cant be missed!

1 of 1 people found the following review helpful.
A valuable resource for brand marketers / shopper marketers
By Amazon Customer
Paul Barnett is an experienced marketer with significant global experience working for major brands.

It's a valuable resource for any brand marketer / shopper marketer whose job includes understanding how target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders (brands, consumers, retailers, and shoppers.)

Shopper Marketing

0 of 0 people found the following review helpful.
Paul Barnett is one of the most recognized Shopper Marketing ...
By Wendy C. Uy
Paul Barnett is one of the most recognized Shopper Marketing Gurus in the FMCG industry. Getting the opportunity to learn from his expertise and experiences through this book is a really a chance of a lifetime! For those who want to learn, in a theoretical and practical way, to apply Shopper Marketing in their own respective fields, this book is a Must Have!

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Selasa, 15 April 2014

[D799.Ebook] Download Six Names of Beauty, by Crispin Sartwell

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Six Names of Beauty, by Crispin Sartwell

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

  • Sales Rank: #11311249 in Books
  • Published on: 2013-12-13
  • Released on: 2013-12-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .42" w x 5.43" l, .0 pounds
  • Binding: Paperback
  • 184 pages

Review
Crispin Sartwell has written a classic book on experiencing the world aesthetically. It is rich with real examples and personal knowledge of the way each of the six names of beauty discloses a different mode of beauty's meaning in human life. The book has the clarity and acuity of philosophy at its best, without jargon or dogma or the kind of heaviness that typically weighs down the discussion of what should be marvelous to think about. I enjoyed it greatly, and would recommend it as an antidote to those that believe aesthetics is marginal or minor, and a treat for those who realize that beauty is what gives value to life at its best.
–Arthur C. Danto, Johnsonian Professor Emeritus of Philosophy at Columbia University, and author of The Abuse of Beauty

Crispin Sartwell not only speaks with a fresh and distinctive voice, he says fresh and distinctive things. Pursuing the word for beauty through six different cultures, Sartwell illuminates its richness and breadth through a multitude of fascinating meditations that range from the fine arts to the popular ones: from rock to reggae, fireworks and perfume to Grünewald and Brueghel, from Plato and Frege to Emerson and Confucius. Sartwell's commentaries are perceptive and often profound but never pretentious, and his personal, informal style is engaging. This book will fascinate the reader who delights in curious but illuminating observations that extend from everyday life and popular culture to philosophy and the insights of non-Western traditions.
–Arnold Berleant, author of the forthcoming Re-thinking Aesthetics: Rogue Essays on Aesthetics and the Arts.

A small book with a large theme, Six Names of Beauty invites the reader to consider the nature of beauty by looking at it through the prism of six different languages/cultures -- English, Hebrew, Sanskrit, Greek, Japanese, and Navajo. Enlightening..
New Art Books
–Art Times, Sept. 2004

From the Publisher
"Crispin Sartwell has written a classic book on experiencing the world aesthetically. It is rich with real examples and personal knowledge of the way each of the six names of beauty discloses a different mode of beauty’s meaning in human life. The book has the clarity and acuity of philosophy at its best, without jargon or dogma or the kind of heaviness that typically weighs down the discussion of what should be marvelous to think about. I enjoyed it greatly, and would recommend it as an antidote to those that believe aesthetics is marginal or minor, and a treat for those who realize that beauty is what gives value to life at its best." Arthur C. Danto, Johnsonian Professor Emeritus of Philosophy at Columbia University, and author of The Abuse of Beauty

About the Author
Crispin Sartwell teaches at Dickinson College. The author of several books, he is also a syndicated columnist whose work appears regularly in the Philadelphia Inquirer and the Los Angeles Times.

Most helpful customer reviews

10 of 11 people found the following review helpful.
A Worthy Little Book
By Slowdown
Lovely and enjoyable and illuminating book, with chapters on six different names and conceptions of beauty.

However, to experience its merits you must clear away some obstacles. This is not a scholarly book, so do not expect it to be one or you will see only its faults. It is not even a collection of essays. The book is written in a very personal voice, and it is more conversational than anything else, with the stance and tone changing the way it might in a conversation. Sartwell also writes in a more unrestrained way than most, and although the two are quite different in other respects, in this he reminds me of the critic David Hickey.

The rewards of this book are not meager. Sartwell talks us through Greek, Hebrew, Sanskrit, Japanese, Navajo, and English names for beauty. His running commentary is full of surprising connections and juxtapositions, often taken from his own life. Although he differentiates the different approaches to beauty, his own mind is strongly synthetic, and there is an underlying conviction, supported in his examples, that these different beauties are all active in our experience in some way. This is one significant difference between contemporary scholarship, in which magnifying differences is a primary (and sometimes sole) merit, and Sartwell's writing, which differentiates in order to magnify relatively neglected and diminutive dimensions of (at least potentially) common experience.

The upshot was that Sartwell actually helped me to differentiate some aspects of beauty that I had conflated--and to enjoy them more.

14 of 17 people found the following review helpful.
Revealing the Known
By Edward
Impressive in so many ways: a clear focus that is simple yet profound and important. What a clear entry into a lively, elegant and learned discourse: six words in six languages and cultures for beauty. And what a delightful ride on a high-wire intellectural strand in Crispin Sartwell's facile and eclectic mind...it is a delight to share in his vast learning...and to be spoken to in crisp, contemporary language. The meaning of beauty is in our reaction to it, and the opportunity to share in Sartwell's reactions is an aesthetic holiday.

27 of 40 people found the following review helpful.
Be sure to browse before you buy
By Bob Fancher
You may find this to your liking, but I wish I hadn't wasted my money. I tried for a couple of hours to get into this, but I simply could not read it.

Not that it's hard to understand. Quite the contrary. But I found it precious, affected, and silly. Not to mention self-indulgent. Other than that, though . . .

Sartwell defines beauty as "the object of longing." He tells us he is "less concerned to defend that as a definition than to use it as a basis for trying to find something common to certain kinds of human experiences and relations to things." Since we long for many things that are not beautiful, and commonalities between experiences and objects of longing may therefore have little to do with beauty, I find this approach less than promising.

And indeed, Sartwell stretches the idea of beauty beyond any normal meaning, and he makes it useless as a category of discernment. For instance, Picasso's Guernica is not-and is not supposed to be-beautiful. It's a horror, and in its horror lies its grandeur-it's supposed to horrify us. To call it beautiful because it illustrates the satisfaction of the longing for power is to corrupt the term "beauty" and miss the point of the artwork.

As for the self-indulgence, Sartwell has merely collected snippets of his reflections. He says this is "a book of moments, and can be dipped into rather than read straight through, though I also hope that the accumulation of moments displays a kind of structure that could yield a coherent set of experiences." Well, if you invite someone to dip into your moments, you'd better be a genius, if they are to find such visits worthwhile. Sartwell isn't. One wonders whether he didn't bother to use his many moments to generate a coherent set of thoughts because that task was beyond him, or because he just couldn't be bothered. Either way, Sartwell's belief that his fragments of reflection are worth our while betrays a self-confidence that the twenty-five pages or so I pondered do not justify.

And frankly, you have to puzzle over the perceptiveness of anyone anyone who refers to "the beauty of Jennifer Lopez" as "the skinniest common denominator of nubile beauty."

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Jumat, 11 April 2014

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Standard Handbook for Civil Engineers. First EditionFrom McGraw-Hill

  • Sales Rank: #6942012 in Books
  • Published on: 1968
  • Binding: Hardcover

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Selasa, 08 April 2014

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A textbook in statistics should be written to such a standard that it does what it claims on the cover i.e. it should teach statistics. Undergraduate students who use other textbooks to study statistics typically find themselves lost within minutes or even seconds! What's the point of buying such a textbook if it doesn't teach? This was the inspiration for writing this textbook. The objective was to write a textbook that enables a student to learn statistics from a book. This book achieves that objective!

Learning statistics is easy if the material is presented well. This book adopts a step by step approach to learning statistics. The approach is non-theoretical and the material is taught through worked examples. The writing style is exciting and fresh and reflects the authors' style of teaching. A companion website is also provided which includes the following:

  • A step by step guide in the use of the computer software packages Minitab, SPSS and Excel.
  • Complete solutions to all odd numbered questions in the book.

The book represents the finished product of ten years of work. To investigate it's worth it has been tested on different groups of students. Students were asked to read certain sections/chapters and to put their hands up if they experienced difficulties in understanding the material. No hands were raised! When the students had completed a section they were asked to answer the questions at the end of that section. This is the true acid test for any book. The results - approximately 92% of students answered the questions correctly while the other 8% made small/silly mistakes. This book "does what it says on the tin" i.e. it teaches statistics. Irrespective of your college discipline, be it business, economics, engineering, science, medicine, psychology etc. this book is a must for a student studying a first/intermediate course in statistics.

  • Sales Rank: #3296876 in Books
  • Published on: 2015-07-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.63" w x 7.99" l, 4.37 pounds
  • Binding: Hardcover
  • 918 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
This book is brilliant! I did a module in statistics last semester ...
By Peter
This book is brilliant! I did a module in statistics last semester but failed it. My lecturer is average/good but I have to admit that I’m poor at understanding statistics. My parents bought me this book in desperation. I told them not to bother as I haven’t a chance of passing the repeat exam. To my utter shock I could understand everything. The book is laid out in very simple steps which makes it very easy to follow. After 10 minutes of reading I couldn’t believe that I could understood some statistics. Chapters 8 and 9 were simple and my exam is based mainly on these chapters. Bring on the exam, I’m good to go now.

1 of 1 people found the following review helpful.
Best Book
By Enda Brighton
I found this book very easy to follow and understand. I covered a lot of material in a very short time and all the course material from my lectures is covered in this book. I only wish the author would consider writing more books to explain the other modules on my course as well :)

1 of 1 people found the following review helpful.
Highly recommend if you are struggling with statistics
By Skyrozy
Great book. Made my module in Statistics so much easier. Was able to actually understand what I was doing instead of just doing it.

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Hybrid Knowledge in the Early East India Company World (Cambridge Imperial and Post-Colonial Studies Series), by Anna Winterbottom

Hybrid Knowledge in the Early East India Company World presents a new reading of the English East India Company 1660-1720. It shows how innovative works – covering natural history, ethnography, theology, linguistics, medicine, and agriculture - were created amid early modern struggles for supremacy in Asia, the Indian Ocean and the Atlantic.

  • Sales Rank: #6192690 in Books
  • Published on: 2015-12-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .81" w x 5.50" l, 1.00 pounds
  • Binding: Hardcover
  • 324 pages

Review
With this dazzling work Anna Winterbottom establishes herself as one of the leading historians of science, medicine and scholarship in cross-cultural perspective and points the way forward to global social histories of knowledge. Combining exquisite erudition with remarkable sensitivity to both the violence and contingency of colonial encounters, she transforms our understanding of the early English East India Company's South and East Asian entanglements, leading us beyond company archives out into the worlds of go-betweens and interlopers who trafficked in hybrid knowledge made by the very process of encounter. Through penetrating analysis of natural history, medicine, ethnography, comparative religion, linguistic studies and questions of race and slavery, Winterbottom illuminates the neglected origins of British Orientalism before the eighteenth century. This stunning debut announces a brilliant talent and makes major contributions to the study of science, medicine and scholarship, South and East Asia, and global early modernity.' – James Delbourgo, Rutgers University, USA

From the Back Cover

Hybrid Knowledge in the Early East India Company World presents a new interpretation of the development of the English East India Company between 1660 and 1720. The book explores the connections between scholarship, patronage, diplomacy, trade, and colonial settlement in the early modern world. Links of patronage between cosmopolitan writers and collectors and scholars associated with the Royal Society of London and the universities are investigated. Winterbottom shows how innovative works of scholarship – covering natural history, ethnography, theology, linguistics, medicine, and agriculture - were created amid multi-directional struggles for supremacy in Asia, the Indian Ocean and the Atlantic. The role of non-elite actors including slaves in transferring knowledge and skills between settlements is explored in detail.

About the Author

Anna Winterbottom is British Academy Postdoctoral Fellow at the University of Sussex, UK. She is co-editor of The East India Company and the Natural World and has published several journal articles and book chapters on topics related to the history of science and medicine, the Indian Ocean region, and colonial history.

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Senin, 07 April 2014

[D742.Ebook] PDF Ebook Cultivating the Empty Field: The Silent Illumination of Zen Master Hongzhi

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Cultivating the Empty Field: The Silent Illumination of Zen Master Hongzhi

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  • Sales Rank: #7548957 in Books
  • Published on: 1601
  • Binding: Paperback

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[V764.Ebook] Ebook Download Reforming Heather, by D. W. Collins

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After her relationship with her controlling stepmother hits rock bottom and her behavior lands her in potentially serious legal trouble, nineteen-year-old single mother Heather Clarke is almost out of options. Her only choice is to bring her young son and start over somewhere new, and so she accepts the offer of a good friend of her now deceased father to come and live with him at his home on an island in the middle of Lake Michigan.

Heather soon learns that her new life will be very different from her old one. Her host, Steven Baxter, makes it clear right away that while she is under his roof she will be expected to behave like a proper young lady, and that failure to do so will earn Heather a long, hard, bare bottom spanking. In spite of his strict rules and his being nearly twice her age, Heather soon finds that her feelings for Steven are growing quickly. Can he be the man she needs to turn her life around, or will he refuse to see her as anything but a naughty child?

Publisher’s Note: Reforming Heather is an erotic novel that includes spankings and graphic sexual scenes. If such material offends you, please don’t buy this book.

  • Sales Rank: #792039 in eBooks
  • Published on: 2012-11-11
  • Released on: 2012-11-11
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Page turning and super sweet
By Amazon Customer
I chose to give D.W. Collins Reforming Heather 5 stars for several reasons. The writing is easy to get into, so it was edited well. The story was very nice, warm, and dreamy. Often, a domestic discipline novel has the guy being a complete jerk and spanking for no real reason. This story did a good job with giving fair treatment to Heather. I also liked that Heather was a smart yet innocent character. The only thing that slightly caught me off guard is Steven Baxter being not very romantic in the final love scene, as Steven should a great deal of warmth during most of the book. This is a great read and I consider it to be one of the best stories in this department, I will read more from DW Collins for sure. Hats off!

1 of 1 people found the following review helpful.
alot better than i thought it would be
By Kindle Customer
i really like this authors other books but i was hesitant to read this because i thought that the girl heather would be treated badly in the begining i thought steve was a jerk he was so bossy and demanding but by the end of the book he changed into a man who was very likable and loving. the story had great characters and steamy sex.

1 of 1 people found the following review helpful.
Enjoyed this story.
By Stardawn
I enjoyed this story and liked the background of the character. I found that a few of the plot points were a little predictable, but over all it was still a good read.

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Jumat, 04 April 2014

[A579.Ebook] PDF Ebook Web Developer's Cookbook, by Robin Nixon

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Why this book will save you development time

The Web Developers Cookbook offers a comprehensive suite of over 300 ready-to-use solutions for PHP, JavaScript, and CSS - the most commonly used and most versatile open-source languages currently used for Web development.

This easy-to-use hands-on guide assumes only a basic acquaintance with each of the technologies covered, with all examples in the book being extensively documented and explained, so that even novice developers will be able to understand, use, and learn from them.

This practical resource contains more than 300 recipe-like examples, each with accompanying screenshots, tables of the variables, functions, arrays and classes used, and extensive explanations of how they work, and implementing them in your own web pages is simplicity itself.

What you get

  • More than 300 ready-to-use, cross-referenced recipes that provide instant, dynamic solutions for Web developers--styles, text effects, forms and validation, security, animation, audio and visual effects, and much more
  • Examples that are fully tested and up to date with the latest features
  • Explanations for every part of each recipe in detail, accompanied by graphics, figures, tables and program listings
  • Downloadable files to quickly add the ready-made code snippets to your projects, saving hours of development and debugging time
  • Free time to spend developing the creative code that interests you, and not reinventing the wheel - making this book the ultimate time-saver for all Web developers
The PHP recipes include functions for:
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  • Image handling
  • Content management
  • Processing forms and user input
  • Interacting with the Internet
  • Providing chat, messaging and bulletin boards
  • Using MySQL, authentication and cookies
  • Integrating with third party services
  • Incorporating JavaScript
  • Supporting diverse dolutions
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  • Menus and navigation
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  • Creating visual effects
  • Displayng text and typography
  • Interacting with users
  • Incorporating JavaScript
  • Building superclasses

  • Sales Rank: #1080946 in Books
  • Published on: 2012-04-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 2.00" w x 7.30" l, 3.48 pounds
  • Binding: Paperback
  • 992 pages

Review

  • I have nothing but praise... this book is easily a five star purchase - Sequder Khan, Amazon
  • This 975 page book contains A LOT of useful "recipes"... 5 stars overall - A. Wiersch, Amazon
  • I really recommend it for anyone who wants clean, fast and proven code ready to use - Hussain Al-Marzooq, Amazon

From the Author
When the World Wide Web was first invented by Tim Berners-Lee, simply having a means to create hypertext links to other documents (including ones on remote computers), and to combine text and images using basic formatting, were revolutionary concepts that we take for granted today.

But slowly web developers started getting used to the initial 20 elements provided by HTML (Hypertext Markup Language) and began adding more and more features in each new specification of the language. Luckily, though, the people driving this evelopment realized early on that if these extensions to the language were not handled sensibly, they could end up as an unwieldy, tangled web of tags. Thus HTML was created using the Document Object Model (DOM) meaning that all elements of a web page are uniquely addressable from both JavaScript and CSS.

More than that, it's also easy to insert PHP script commands into web pages too, and even integrate them with a database such as MySQL, to provide powerful back-end functionality, and the backbone of the Ajax process of behind-the-scenes communications between a web server and web browser.

In these days of widely varying browser capabilities and screen dimensions, developing code for a widening range of platforms such as iPhones, iPads, Android devices, PCs, Macs, tablets and so on, is more complicated than ever. Thankfully this book is here to help take some of that development off your shoulders, and to save you from "reinventing the wheel" by rewriting commonly-used processes yourself.

About the Author
Robin Nixon has been a writer for 30 years, producing in excess of 500 articles for many of the UK's top magazines, and has authored over 16 books. He started his writing career in the Cheshire homes for disabled people, where he was responsible for setting up computer rooms in a number of their residential homes, evaluating and tailoring hardware and software so that disabled people could use the new technology, and writing supporting documentation and articles for a selection of national publications.

After this Robin joined a large magazine publisher, where he held a variety of different editorial positions, before leaving to become a self-employed writer, and later branching out into developing websites (including the world's first licensed Internet radio station). In order to enable people to continue to surf while listening, Robin also developed the first known pop-up windows.

Robin lives on the south-east coast of England (where he writes full time), along with his five children and wife Julie (a trained nurse and university lecturer) - between them they also foster three disabled children.

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5 of 5 people found the following review helpful.
A Great Book and A Great Tool
By Tim Alexander
Web Developer's Cookbook by Robin Nixon is an outstanding resource. Robin provides the reader with two things. First, there is the collection of over 300 PHP, JavaScript, and CSS recipes, all built by Robin, which the reader can use instantaneously in their websites. That in itself is enough reason to purchase this book; however, he doesn't stop there. He also provides the reader with an in-depth explanation for every single recipe. Whether you are a beginner or an expert, Web Developer's Cookbook will prepare you to add interactive content to your site in no time.

Beginners - Don't expect to master PHP, JavaScript, or CSS. That is not what this book is about. These languages take years of learning and practicing to become an expert. You can expect, however, to learn how to think like a developer, and how to code the right way. Before reading Robin's book, I would spend much of my "free" time researching how to perform some action with JavaScript, most of which was wasted on looking at poorly structured, incomplete code posted in random blogs and discussion threads. Web Developer's Cookbook has given me all of that time back! Robin has expertly pinned down the most common issues developers face, and he has written clean, concise code that resolves those issues. Recognizing that not every problem is the same, Mr. Nixon provides tips on how to customize the code to meet additional needs.

Experts shouldn't feel left out, either. Developers tend to develop a particular style of writing, like many authors, and sometimes these styles stray away from the "proper" way to code. This recipe book can serve as a refresher on proper coding techniques, and also provide developers with a different view on a problem set, thus improving the developer's toolbox.

Web Developer's Cookbook is a fairly easy read, which is saying a lot for a book of code. Robin takes great care to provide the reader with a predictable flow to each chapter, and more importantly, each recipe. The chapters tend to begin with either the most simple recipes or core recipes that other recipes will build on. This not only eases the developer into the code, it creates a solid foundation to build on as well. Robin steps through each recipe, explaining in detail how it works. He also shows the reader how apply each recipe. Finally, he displays the recipe in its entirety for the reader to review.

Bottom Line: Buy the book. It will instantly become a treasured tool in your developer's toolbox.

Negatives: I'm going to be picky here because it is really hard to identify one negative thing about this collection. That being said, I would have to say this book is a little long. At 975 pages, it can be very intimidating, especially for novice developers. If the reader's goal is to read the book cover-to-cover (like mine was), it can appear to be a lot to digest.

Positives: There are so many! First, the recipes are plug-and-play. A cursory review of the recipes is all it takes to get started. Next, every recipe is explained in a way that a novice can understand. Another plus is how easy the book is to read. There is also a companion site for the book. There, you can download all of the recipes, saving you from having to write a ton of code. I could go on for days...

Disclosure: I received a free copy of the book for review. (I would still purchase this book - it's great!)

6 of 7 people found the following review helpful.
Beefy cookbook with a lot of useful info & techniques
By Lantana Al
Web Developer's Cookbook is a beefy 975 page book that includes 301 "recipes": 100 PHP recipes, 101 JavaScript recipes, and 100 CSS recipes that are well explained and that can be tailored to your own requirements. The author claims each one has been developed and debugged and will save you a lot of time. Also, HTML5 and CSS3 features are used in various recipes, making this book more "up-to-date" with newer CSS and HTML standards. The book even mentions the new Microsoft Metro interface and Windows 8 (at the time of this review, Windows 8 is still months away from release).

The PHP recipes (part II of the book) include text processing (1-10), image handling (11-20), content management (21-30), forms and user input (31-40), "the intenet" (41-50), chat and messaging (51-60), MySQL, sessions, and cookies (61-70), APIs, RSS, and XML (71-80), incorporating JavaScript (81-90), and "diverse solutions" (91-100). The JavaScript recipes (Part III of the book) include "core recipes" (1-18), location and dimensions (19-30), visibility (31-42), movement and animation (43-52), chaining and interaction (53-59), menus and navigation (60-69), text effects (70-76), audio and visual effects (77-83), cookies, ajax, and security (84-89), forms and validation (90-95), and solutions to common problems (96-101). The CSS recipes (Part IV of the book) include manipulating objects (1-19), text and typography (20-32), menus and navigation (33-38), page layout (39-45), visual effects (46-57), dynamic objects (58-75), dynamic text and typography (76-85), dynamic interaction (86-90), incorporating JavaScript (91-93), and superclasses (94-100). As you can see, there is A LOT in this book.

Note that this is not a tutorial book for learning PHP, HTML, JavaScript, or CSS. However, the recipes are explained in detail, and one of the great benefits of that is that you will very likely learn some new things and pick up some new ideas from the code explanations, so in this regard this book can be a very good learning book, even worthy of reading/skimming through it all to make sure that you understand how everything is done. By reading the explanations of the recipes and examining the code, you can improve your knowledge about things like PHP functions, regular expressions, web client/server interaction, fighting spam, form validation, security, JavaScript, CSS, and more.

You can use the "recipes" simply by including one or more of three main files, one php file (which contains the PHP recipes), one js file (which contains the JavaScript recipes), and one css file (which contains the CSS recipes). Of course you can also create your own files to include with just the recipes you use (but some recipes rely on others so make sure any dependencies are also included in any of your custom include files).

The recipes may be used in your own projects, and you may modify them, without giving any attribution (though you can if you want). Using these recipes can saves time from "reinventing the wheel".

A companion site is given, where all recipes can be downloaded, along with example files to experiment/play with, though you'll need a web server with PHP, but you can easily run one on your desktop by installing one of the packages that make it easy (more in chapter 1).

One thing I would have liked to see is more discussion about performance issues. Some of the PHP recipes seem like they may be CPU intensive, like the spell checking recipe (PHP #8) and some of the recipes that use regular expressions in loops (PHP #3). I also found some inaccuracies/typos, but they were relatively few and minor. There were also a few instances of what I would consider "bad advice" (like suggesting you can do something that results in corrupted HTML (PHP #49). However, in the grand scheme of things these issues do not detract much from the overall value of the book.

Even if you just use a few recipes from the book, this book could pay for itself in the time saved from "reinventing the wheel" or from preventing a security "disaster" that you may not have otherwise prevented by writing your own recipe. You'll probably also discover some techniques, methods, and solutions to problems that that you might not have otherwise thought of (which is always a good thing for a web developer with jobs to do and problems to solve).

Overall this 975 page book contains A LOT of useful "recipes" (which you can modify if needed) with a great potential to learn a lot just by reading the book and studying the recipes & explanations. 5 stars overall.

5 of 6 people found the following review helpful.
Complex Made Easy! Use and re-use again and again!
By Hussain Al-Marzooq
Just got the books few days ago, while skimming through the chapters, I was thinking aha.. I can use this, this and that in my new application. Lots of the recipes are very easy to use and save lots of your time as developer.
The first book I bought for Robin Nixon was HTML5 for iOS and Android Mobile, it was a beginner guide to mobile apps programming and I am still referring to that book almost in regular bases. You can imagine what I will do with this cookbook!
I really recommend it for anyone who wants clean, fast and proven code ready to use.

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[I308.Ebook] Ebook The Discourse Function of Inversion in English (Outstanding Dissertations in Linguistics)

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The Discourse Function of Inversion in English (Outstanding Dissertations in Linguistics)

Will be shipped from US. Brand new copy.

  • Published on: 1707
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